Michael has worked in the golf industry for some of the sports leading brands for the last 15 years.
While working within marketing at Nike Golf he was an integral part in the execution of golf days with a client focus, centred around key Nike athletes including Tiger Woods, Paul Casey, KJ Choi and Michelle Wie.
Alongside this his primary role was to travel the Uk and Europe implementing Nike golf club fitting events educating golf professionals and club members on the technology in the products.
This would also include supporting Nike brand partners with their corporate golf days and creating exciting experiences for the golfing public at many Open championship events.
In more recent years Michael moved into a sales executive role for Nike before making the switch to FootJoy, the number 1 shoe brand in golf, building strong relationships with many key stakeholders in the golf industry.
Michael is looking forward to supporting and helping the exciting growth of GDG.