Dual code, Welsh Rugby and Great Britain Rugby League legend, Jonathan “Jiffy” Davies is looking forward to many great days ahead with the announcement today that he has agreed to become a Non Executive Director and shareholder in the highly ambitious company, Great Days Golf. Based in SA1, Swansea, but with golf resort partners across Europe the fast growing company is excited to be bringing Jonathan onboard and utilising his exceptional sports network globally, as well as helping him to lower his golf handicap.


The company which also boasts former Ospreys, Bristol and Wales rugby coach Sean Holley as a Director and shareholder has an opportunity it believes to provide golfers, golf clubs and resorts with a quite unique offering with its services. With remaining Directors, Simon Pridham, Richard Clayton and Mike Jones bringing a range of outstanding skills and networks to the company too, it promises to be a very exciting time for all involved. 

The extensive events, media and professional sporting experience offered by Director Sean Holley opens the doors for clients to a multidisciplinary and celebrity network that brings more than just golf. 

The business acumen acquired by fellow Director Simon Pridham in his working relationships with National Government, educational partners, learning technology and multi- national companies such as Apple, Google and Microsoft offers a level of knowledge in this ever changing technological world that is second to none. 

Director Richie Clayton, whose original brainchild was the Generation Golfer business, now brings his golfing brand partners, player and club liaison network to the new and exciting re-branded business that is Great Days Golf and the added value, Director and Disability Golf specialist Mike Jones brings to the company, is mind blowing. His amazing outlook on life, first class people skills and sheer inspiration brings a unique dimension. With corporate golf contacts worldwide, a principal role in the Cairns Cup and as an Ambassador to the Celtic Manor Resort, Mike completes the founders team of GDG. The mission of the company is to offer bespoke and unique events, to promote the best golfing offers around the UK’s clubs and resorts and to provide memorable golfing experiences for all throughout the UK, Europe and Worldwide.

“With a company strapline of, ‘Great Days Golf, Bringing People Together,’ the addition of Jonathan “Jiffy,” Davies adds an exciting dimension to the existing owners and directors group,” said Simon Pridham. “We can’t wait to get started in earnest, once the current Covid restrictions allow us”, he added. “Our web app is innovative and creative and allows us to connect golfers, golf clubs, resorts and Premium Partners all in one place, at the click of a button.”

Jonathan Davies said “I am delighted to be joining up officially as part of the Great Days Golf team. I’m really missing my golf and we have some superb events to now look forward to in 2021 and beyond. I am also excited about working closely with our Premier Partners and sponsors and growing lasting relationships in this fantastic new business .“


Finally, speaking from his home in Cwmavon, Port Talbot, Director and co -owner, Sean Holley said,  “When you work closely with Jonathan, as I have for many years in the media, hospitality and charity sectors, you realise how much of an endearing character he is. Aside from that he is vastly experienced in the professional sporting and media World and an astute businessman. Jiffy will help to elevate GDG’s status on many different levels and we are extremely excited he is to be part of our journey.”